Our Services - Consulting
How we can help you?
Consulting - Product Development
A product development consultancy performs various activities to help companies create, improve, or successfully launch products in the market. The main activities include:
- Market Research and Analysis
- Identifying market trends and consumer behaviors.
- Competitor analysis and benchmarking.
- Product feasibility analysis (technical, financial, and commercial).
- Product Strategic Planning
- Defining the product concept.
- Developing the value proposition and positioning.
- Structuring the product development roadmap.
- Design and Prototyping
- Developing user-centered design (UX/UI).
- Creating functional prototypes and MVPs (Minimum Viable Product).
- Usability testing with consumers.
- Engineering and Technical Development
- Assisting in the development of technical specifications.
- Partnering with internal teams or suppliers for product development.
- Integrating new technologies and agile methodologies.
- Project Management and Time-to-Market
- Defining timelines and resource allocation.
- Managing critical stages and quality control.
- Preparing for market launch.
- Testing and Validation
- Conducting product tests (functional, safety, regulatory compliance).
- Gathering feedback from consumers and refining the product.
- Launch and Post-Launch Strategy
- Creating marketing and branding campaigns.
- Planning distribution and customer support.
- Monitoring performance and post-launch iterations.
These activities may vary depending on the sector and nature of the product (physical or digital), but all aim to ensure the product meets market needs and generates value for the company.
Consulting - Road Map
Creating a technology product roadmap is essential to align the company’s vision, market objectives, and technological innovation.
- Define Strategic Objectives: Before outlining the roadmap, it’s crucial to understand the company’s vision, mission, and goals to ensure the planning aligns with market needs and organizational objectives.
- Market and Competitor Analysis: Study market trends, identify competitors and their offerings, and monitor new technologies and regulations that could impact the market. This helps pinpoint opportunities and gaps.
- Identify Customer Needs: Understand customer profiles and their key demands. Conduct interviews, surveys, and case studies to identify the real problems that technological solutions should address.
- Prioritize Features and Technologies: With clear objectives and customer needs in mind, determine which features and technologies should take priority. Frameworks like MoSCoW (Must-have, Should-have, Could-have, and Won’t-have) help prioritize what is essential for the initial launch.
- Create the Roadmap: Once priorities are established, build a detailed roadmap by defining the timeline and development phases. Break the process into MVP (Minimum Viable Product) and subsequent increments, while also planning for future updates.
- Align with Development and Marketing Teams: Ensure the development and marketing teams are integrated into the process so the roadmap is technically feasible and well-communicated to the target audience.
- Implement Metrics and KPIs: Set metrics to measure progress and the roadmap’s success, allowing for continuous adjustments.